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So Morocco Holiday – A Boutique Experience

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  • We’re a small, independent Moroccan Holiday company, offering a flexible, personalised service. Our private holidays in Morocco are designed on an individual basis. You are the only people on YOUR MOROCCAN HOLIDAY TOUR and we will treat you as an individual at all times.
  • Because we are a UK Ltd Company, all pre-travel arrangements and payment systems are dealt with from our UK office. We have a Manager in the UK and in Morocco and we are available for both English speaking assistance and locally based assistance, 24hours a day, 7 days a week.
  • Our vehicles are of a consistently high standard – this means you can be confident of comfort and safety. All are air conditioned 4×4’s under 5 years old and are licenced and insured as tourist vehicles. We also have Luxury Land Cruisers and 9 seater Mini-Vans in the fleet, available on request.
  • Our prices are clear and final. You will know exactly what is included and excluded prior to booking. There will be NO hidden extras!
  • We pay our drivers and guides a fair and ethical rate and work hard to eliminate any “hard sell” situations from your Morocco Holiday.
  • Our driver / guides are educated, professional and experienced with a vast knowledge of all aspects of Morocco.
  • We have an exemplary safety record and personally stay in every hotel and experience every activity before you do.

You may find a similar tour cheaper online, but you will almost certainly spend a large proportion of your time in carpet shops being “sold” to, in vehicles which are not roadworthy or legally registered (which negates your travel insurance) and with a driver who is overworked and underpaid.

Our Morocco Holiday Tours & Desert Tours

Our Morocco holiday tours offer a private, fully bespoke and door to door service – this means your family are the only people on the tour. You can fly to and from any Moroccan airport, on any date, for any duration and you visit only the places you specifically want to.

Our boutique accommodation choices set us apart from other operators and we’ve lovingly hand-picked (and slept in) every hotel, but it’s our drivers that have made us the success that we are. This team of local Berbers are so proud of their homeland. Exceptionally experienced,  professional, multi-lingual and with a strong knowledge of Moroccan history, culture and politics – they will enrich your experience.


Hassan is from the historic town of Rissani. 700 years ago, Rissani was the desert capital, Sijilmassa, the strategic centre for the gold and slave trade for caravans crossing the Sahel. There is no-one better to show you around the authentic Rissani souk, the most famous and largest souk in the south.

Hassan is very responsible and a real problem solver. He has been driving Morocco Tours for over 12 years and knows everything there is to know about Morocco, which along with his photographic memory, has earned him the nick-name of Google Hassan.



Hsini is part of a big family from the village of Ramlia in the far south-east of Morocco close to the Algerian border. Ramlia is a traditional Moroccan village which still today is without water and electricity.

Hsini has been driving tourists in Morocco for seven years and fluently speaks English, French and Spanish as well as his local Berber dialect and Moroccan Arabic.

Always smiling, and a skilful driver, Hsini is great for those “Off Road” adventures if you want to get away from mainstream tourism to see the Real Morocco.



Adil is very popular with our clients. He has been a tour leader in the travel industry since 2010 and is appreciated by clients for his enthusiasm and humility, as well as his desire to share his knowledge.

Born in the south-west of Morocco,  he took the opportunity to continue studying French Literature at the University of Marrakesh. He is also a graduate of the mountain guide school.



Hmad, our charismatic local manager was born in the dunes to a nomadic family, and has been involved in desert tourism since it began.

As well as being a qualified guide and driver, Hmad is a highly experienced tour manager and he manages the tour logistics with professionalism and skill.

Extremely well educated, artistic and musical, he will entertain you with camp fire stories and “Azur,” the brand of desert blues his band plays so well.


The owner of So Morocco, Linda is also your point of contact in the UK office and will personally oversee every aspect of your tour.

Linda grew up in Africa and is passionate about African cultural travel. With a background in Project Management and Corporate Event Coordination, she began arranging immersive holidays in 2011. Firstly in Kenya and then Morocco, she has an exceptionally strong vision of the tourism experience she wishes to provide and from these roots, So Morocco has developed as a boutique business, offering high-end service and creative ideas.

Linda’s Bio



So Morocco Ltd support Jarjeer Mules Donkey Orphanage, Morocco and pledge to donate £10 from every booking taken in 2017 directly to this foundation. (The Machin Foundation)